Friday, 22 March 2013

Magazine Advert Secondary Research


I had a look at this slide share, and it made me understand the theory of media in a bit more depth. I will be applying more theories into my work.

Advertising is a form of communication for marketing used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering.

Conventions of magazine adverts are:
Song/Album title
Visual links to the video - Intertexuality
Reviews (Newspaper, Music press, Celebrities/DJ's-Trend Setters)
Condensed information on content
Release date
Artist name
Where it is available to purchase (iTunes, HMV, Amazon)
Record Label Logo
Website (official artist site)

I will be implementing as many conventions as I believe I can replicate, in order to increase the authenticity of my magazine advertisement.

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