Magazine Advert Primary Research

Magazine Advertisement Questionnaire Text Focused

What font do you expect to see on the advertisement promoting a female R&B/Soul album, for two reasons ?

Plain Text

Elegant and Swirly

Italics

Big and Bold

Would you prefer the font to stay the same throughout?

Yes

No

What persuasive feature would you like included?

Puff e.g. 5 stars, Ratings

Review

Slogan

Would you like an inclusion of one of the artists singles released?

Yes

No

Reasons why…

I have asked the question ‘what font would you expect to see on an advertisement promoting a female R&B/Soul album, for two reasons

1.       To see what font my target audience are likely to associate with my chosen genre, and 2. To identify what font, they will more likely be persuaded to read.

I have asked my target audience whether they may prefer the font on the advertisement to be identical throughout, because my aim is to keep continuity in the font throughout my advertisement, however if my target audience do not agree then I will have to terminate my idea, and go along with my target audience because their opinions are valuable in the success of my final product.

I have asked my target audience what persuasive feature would they like to be included, I included this question, because I noticed from my advertisement research that nearly all the adverts, contained these features within the advert. However it is laughable for me to include all of these features, as it may lack authenticity. This is why; I have chosen to allow my target audience to choose this for me, as I will be going for the majority vote

Lastly I asked would you like an inclusion of one of the artists singles released. I asked this question because from my secondary research, it was clear to me that the advertisements commonly included a single from the artist; I assume that this is done to provide fans with a sneak peek of the entire album, which further persuades them to want to find out more about the album, and therefore purchasing it.  

RESULTS

What font would you expect to see on an advertisement promoting a female R&B/Soul album?

Evidently from my results, it is clear that the majority of my target audience favour 'plain text' within my advertisement. I am pleased with my results, because I also witnessed plain fonts, especially in Rihanna's advertisement where it involved a plain font, therefore when designing my advertisement I am going to make sure that I use this type of font, not only because of this feedback, but because of the fact that it is a convention of magazine adverts for albums.

Would you prefer the font to stay the same throughout?

Evidently from my results, the bar graph reveals to me that my target audience will prefer that the font on my advertisement should stay the same, receiving 7/10 votes. I am pleased because it suggests that I can conform to the continuity, I have been applying throughout my digipak (where I used the same script 'mancelle script'), however in the case of my advert' I will be using the same 'Plain' text throughout. Therefore when I construct my magazine advertisement I will be applying the same font throughout the advert.

What persuasive feature would you like included?

Clearly from the results in my bar graph it presents to me that the persuasive feature that my target audience would like to be included within the advert is the '5 star ratings' therefore I will be placing (5).stars onto the advertisement to conform to my audience preferences.

Would you like an inclusion of one of the artists singles released?

Lastly evidently from my bar graph, It is clear to my understanding that 10/10 of my target audience would like some form of inclusion of one of the singles released by the artist. I will be selecting one of the singles from the back cover that I created, which will be included in my advertisement.