Evaluation 4

How did you use media technologies in the construction and research, planning and evaluation?

Research

During the research stage of my blog, I used multiple technologies to help increase my knowledge based upon music videos their conventions, digipaks, and magazine advertisements. Without these modern technologies I would have most certainly struggled to establish any knowledge/ facts or even general ideas about what I intended to achieve in my coursework

Internet search engines played a vital part in my research, especially 'Google'. Google allowed me to access a variety of useful data such as revealing to me a range of music videos, a variety of album covers, spines, and magazine advertisements in addition general information which benefited my coursework). Without this I would not have been able to explore and analyse extracts in great depth, as I lacked valuable knowledge about my tasks. Google Images also allowed me access images, which were relevant to my tasks, which moreover assisted me in explaining my points.

'Wikipedia' also played a major part within my research as I could explore information from the 'free encyclopedia' in great depth. Wikipedia allowed me to explore definitions of certain key words that generalised key terms and meanings, which then further made clear sense and understanding. For example Wikipedia attended to my rescue in terms of identifying  the meaning of a digipak.

Although Wikipedia had many answers to my questions, I was in doubt in stages because of its lack of reliability due to its information  edited by its online community, so therefore I opted to cross reference information with Google or another additional search engine such as 'Bing' to double check if it was accurate.

'Youtube' was my final internet source that gave me the chance to watch certain music videos such as Wizkid Pakurumo, Beyonce - Halo, Rihanna we found love etc... Which were vital visual information I could take on board and use within my research.

Planning

In the planning stages I used various technologies to help me prepare and organise myself for when it finally came to the filming section, without these technologies I probably would have struggled.

'Google Maps'  and Google Imaages' was used in some parts of my planning stages before filming. It allowed me to access satalite images of one of my chosen locations. The modern advancement of 'street satalite' images allowed me to capture the image of my location second hand. This made organisation that extra easier, I then print screened the image of my location, and copied and pasted it onto my blog, in addition via URL.

I used the social networking site 'Instagram' to access images of my potential actors during this section. I believe that this was useful, as it allowed me to visualise them, and allowed me to investigate whether they would have been suitable enough for my music video. Thankfully Instagram allowed me to effectively select actors Bemi and Lewis.

I used 'windows live movie maker'  to make assumptions about how I intended my very first scene to look (evidently in my planning section) This was beneficial towards my final product, as the timing which was taken in movie maker, in addition to my storyboards was so accurate in comparison my final product.

I used the scanner to scan my storyboards onto my blog. I found this fairly easy to use as I own a scanner in my own house, and use it regularly. The scanner helped me in terms of bringing my written work, to visual terms on my blog.

I also used my iPhone to also take photographs of some of my locations 

Construction

During my construction stage I used a more wider selection of modern technologies and editing software. Without the use of these technologies and editing softwares I would have failed to produce a successful music video, an effective digipak and magazine advertisement.

During the filming stages I used my iPhone mostly and sometimes my Sony Camcorder. Despite the fact that I used my iPhone, the visual quality was a lot better than I expected, and 90/10% of the time it was more effective than my camcorder. I was able to upload my clips and footages onto my computer majority of the time without any hassles or difficulties. The modern advancement of the iPhone 4s allowed filming  to be more defined and moreover easy to operate with a tap on the screen.

The iPhone modern capabilities such as a multiple zoom of more than 20x, has been a major advancement compared to the multiple zoom in of 5 which was only a few years ago. Moreover the battery life has also increased, as chargers have become more powerful, meaning that I could film for longer periods of time. This demonstrates how in recent years media technologies have cross converged to make life a bit more easier and simplistic.

The editing software 'windows live movie maker' was a vital component which helped me make my music video. Although this wasn't a professional software it has been more use able widely amongst amateurs like me. Windows live movie maker gave me a chance to adapt, edit and cut certain shots and footages to a suitable length as I began to link pieces together. During the editing process I used a wide range of effects and filters such as 'fade in' 'fade out' 'adjustment of play back speed' 'brightness' etc to help capture the shots I was looking for. These features would have never been available on previous versions of movie maker, so the advancement in technology has benefited my project.

'Photoshop' and 'Pik monkey' gave me the chance to 'manipulate', 'merge' and 'filter' certain photographs to maximum effect. This was most beneficial during the digipak process, for example filtering Temis face to present that 'flawless' look. Without this It would have failed to present the modern interpretation of the independent woman, to represent a solo female artist in the R&B/Soul genre. Overall these technologies were vital during my construction stages.

Moreover I used 'youtube' to upload my final pieces, which I found very easy, and beneficial to other media students seeking ideas for their own media music videos.

The use of media technologies was finally used to help me gain audience feedback and analyse them which I then broadcast it  onto my Blog. I used Microsoft excel and Word to analyse work from my questionnaires. I used Microsoft excel in which I created series of graphs in the process. I produced bar graphs and pie charts, which were labelled to some extent. I found it difficult to label both axis, however without using this modern technology  I would have struggled as a lot of my time and effort would have been consumed if these figures and graphs were hand drawn and written. 

From this I have learnt overall that most importantly media technologies have made my life a lot easier, and more simplistic as I can access valuable sources at my fingertips requiring little effort and  little of my knowledge. Without these new and advanced media technologies my life would be time consumed and over complicated.

FORGOT TO INCLUDE THIS IS MY AUDIO

I USED SLIDE SHARE AND MICROSOFT POWER POINT - Slide share allowed me to upload my power point representations onto my blog, because I print screened my editing steps onto the power point instead of enduring the time consuming process of uploading it onto my blog. I found this the easiest software to use, as it was very simplistic. 

I USED BLOGGER - This was to upload every single one of my posts

Evaluation 3

What have you learnt from your audience feedback?

I created questionnaires open ended and closed ended
I analysed the results through graphs
I joined and formulated group chats, and gained feedback informally through verbal conversation

My audience feedback helped me become aware of what my audience thought went well and what they liked and disliked about my main product and ancillary text, by doing this it helped me improve certain aspects of my projects

Music Video
I received feedback from a representative group of girls age 17-18 in my media class, including my media teacher before I even began filming. Their opinions helped me gather aspects of my narrative and what visual aspects was expected from the lyrical content of my chosen song.
My target audience did not like that Bemi was marginalised in a shot in my music video, because it lacked authenticity, and did not fit in with the upcoming scenes/shots. I then took this advice on board, and replaced it with another shot, where she was in the foreground of the screen.
Similarly my target audience did not like the idea that I included a black and white effect as it again looked random and out of place within my music video. Therefore leaving me with no choice but to remove it, as my audience did not favour it. This taught me that receiving feedback can be an important aspect of the success of media products, for their opinions can be useful in terms of perfecting my work
In contrast to the negative points I received positive feedback about my actors lip syncing, and the narrative of my music video, for they both worked extremely well, for it was believable and relate-able

Digipak
I recieved feedback that my album cover was 'Simple yet effective' which I am pleased about.
The majority of my feedback stated that the red colour scheme was very effective with the narrative
I did not include the logo of the record company on my back cover which led me no choice but to do this for my aim was to increase its authenticity

To conclude I do not believe that my media products and ancillary tasks would have been as effective without my audience feedback

Evaluation 2

How effective is the combination of your main product and ancillary text? 

Strong representation of independence throughout my products, 

- Close ups in music video and Portrait based album cover. 

Narrative functions involving binary opposites

Facial expressions

Love and hate in music video and front cover 'smiles' left insert 'sad facial expression

The notion 'Stranger'

Fading hallucinating effect of Lewis and Paris in the music video. Digipak and magazine advertisement with the use of the 'overlay effect' to create a fading effect.

Colour scheme and narrative
Red lipstick - connote love anger and danger 
Red hair and red title in the left insert - continuity within the narrative

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The genre of my chosen song was a mix of R&B/Soul. 

Conformed to codes and convention of fashion e.g. Lewis to wore a hoodie and baggy jeans with trainers these all represent an urban aspect in the R&B genre.

I have challenged the convention of iconography and male gaze which are mainly featured in R&B music videos, where women in the video are seen as an object for the male desire, and place emphasis on their sexuality through minimal clothing and their make up.

I challenged this by having Bemi dress in innocent outfits and natural make up, connoting her innocence in her relationship.

However I dressed her quite ‘sexy’ in a tight pencil skirt, and a pet plum style top, just to have her right to dress up and be sexually attractive, which can be explained by the Post Feminism female gaze approach.

The music video I produced for the song ‘Stranger’ by Jhene Aiko can be categorised as a narrative based music video because of the lyrical content of the song, which reveals, love, frustration, and confusion. 

 Rihanna We Found Love. (link) This video implemented a mixture of real performance and narration, where Rihanna and her boyfriend present contrasting moods and relations with each other, similarly, I presented the yo-yoing events of a young relationship between Bemi and Lewis, which involved love, anger, and distress.

Many Soul songs are slow paced, and their music videos have editing styles to match. I followed this convention by using slow-paced editing throughout the majority of my video, and by slowing up the pace of editing at appropriate moments in the song where the song slows down This technique is used in the music video for Beyonce Halo where the pace of editing was very slow as a result of the pace of the song

For my ancillary tasks I used the majority of the conventions for an album cover and for a magazine advert for an album cover.
When constructing my album front cover, I used a portrait based cover, because I felt that this aspect was crucial for a female solo artist, where I have used a close up image of my artist.

Moreover my album cover features the name of the artist ‘Lola Cruz’ and the album title ‘Stranger’, and these are conventions of an album cover.

My album's back cover used many more conventions, list of tracks, a bar-code legal information at the bottom and company logos. 

I kept the colour scheme similar from the front and back cover, to the inside cover and the spine, as this is an important convention that keeps the whole album cover presentable and increases its authenticity to the audience

The album cover's spine followed the conventions of real media products, with the company logos on and the artists name and album title in the centre, with the same fonts and colour scheme used in the rest of the album. This is present on the sine of Monica ‘Still standing’ album.

For my magazine advert I conformed to the codes and conventions of nearly all magazine adverts where largest item on my magazine advert was the picture, followed by the text for the artists name and the album title. These are all conventions which I have used, and which can also be found on other album magazine adverts such Jessie J ‘Who you are’ and Rihanna ‘Loud’ allowing the audience to associate the album and the advertisement together. Similarly, in my magazine advertisement, I also decided to include the original album cover.

Similarly to Chris browns magazine advertisement, he revealed to the audience where they could purchase his album cover 'hmv', similarly in my magazine advertisement I also included the 'iTunes' logo to allow the audience can easily access the album.

. My magazine advert also includes the album's release date, successful released singles and ratings, which are all things I found on other magazine adverts I had analysed.

Bullet points of the conventions I have followed 

- Album name

- Album title

- Album release

- Artist Image

- A featuring song

- Album disrtibutor

- Artist website

- Critical ratings 

Final Magazine Advert and Audience Feedback

Magazine Advertisement Audience Feedback

Positive Points

It is to my understanding that I did follow several conventions of a magazine advertisement (evidently from my secondary research). Evidently from my audience feedback it is clear that my feedback suggested that I effectively followed the conventions of magazine adverts such as the '5stars/ratings'. This was also the most voted promotional feature in my primary research, this informs me that audience feedback is very vital. I am pleased that my audience has seen this as effective, as I assume it may persuade them to purchase the album.

'Font is good', 'style of the writing is nice', I am pleased with this response, as it suggests that my magazine advert is authentic, and therefore more believable. I am happy that I paid attention to my audience in my primary research where they suggested that my font should be simple.

Negative Points

It has been stated from my audience feedback that the artist name is smaller than album name. However I purposely did this because I was trying to promote the album, by increasing the size of the text, so make the audience aware, in addition I then conformed to a portrait based album cover to promote the artist 'Lola Cruz'. With the combination of these two justifications, I personally believe that it is very effective. And therefore I will be overlooking this point, because it is part of my connotations. In contrast I have taken this point into consideration, and next time I will ensure that I cover this point.

Editing my Magazine Advert / Spine

Magazine advertisement from raliat_x

Magazine Advert Primary Research

Magazine Advertisement Questionnaire Text Focused

What font do you expect to see on the advertisement promoting a female R&B/Soul album, for two reasons ?

Plain Text

Elegant and Swirly

Italics

Big and Bold

Would you prefer the font to stay the same throughout?

Yes

No

What persuasive feature would you like included?

Puff e.g. 5 stars, Ratings

Review

Slogan

Would you like an inclusion of one of the artists singles released?

Yes

No

Reasons why…

I have asked the question ‘what font would you expect to see on an advertisement promoting a female R&B/Soul album, for two reasons

1.       To see what font my target audience are likely to associate with my chosen genre, and 2. To identify what font, they will more likely be persuaded to read.

I have asked my target audience whether they may prefer the font on the advertisement to be identical throughout, because my aim is to keep continuity in the font throughout my advertisement, however if my target audience do not agree then I will have to terminate my idea, and go along with my target audience because their opinions are valuable in the success of my final product.

I have asked my target audience what persuasive feature would they like to be included, I included this question, because I noticed from my advertisement research that nearly all the adverts, contained these features within the advert. However it is laughable for me to include all of these features, as it may lack authenticity. This is why; I have chosen to allow my target audience to choose this for me, as I will be going for the majority vote

Lastly I asked would you like an inclusion of one of the artists singles released. I asked this question because from my secondary research, it was clear to me that the advertisements commonly included a single from the artist; I assume that this is done to provide fans with a sneak peek of the entire album, which further persuades them to want to find out more about the album, and therefore purchasing it.  

RESULTS

What font would you expect to see on an advertisement promoting a female R&B/Soul album?

Evidently from my results, it is clear that the majority of my target audience favour 'plain text' within my advertisement. I am pleased with my results, because I also witnessed plain fonts, especially in Rihanna's advertisement where it involved a plain font, therefore when designing my advertisement I am going to make sure that I use this type of font, not only because of this feedback, but because of the fact that it is a convention of magazine adverts for albums.

Would you prefer the font to stay the same throughout?

Evidently from my results, the bar graph reveals to me that my target audience will prefer that the font on my advertisement should stay the same, receiving 7/10 votes. I am pleased because it suggests that I can conform to the continuity, I have been applying throughout my digipak (where I used the same script 'mancelle script'), however in the case of my advert' I will be using the same 'Plain' text throughout. Therefore when I construct my magazine advertisement I will be applying the same font throughout the advert.

What persuasive feature would you like included?

Clearly from the results in my bar graph it presents to me that the persuasive feature that my target audience would like to be included within the advert is the '5 star ratings' therefore I will be placing (5).stars onto the advertisement to conform to my audience preferences.

Would you like an inclusion of one of the artists singles released?

Lastly evidently from my bar graph, It is clear to my understanding that 10/10 of my target audience would like some form of inclusion of one of the singles released by the artist. I will be selecting one of the singles from the back cover that I created, which will be included in my advertisement.

Magazine Advert Analysis

                      ADVERTISEMENT ANALYSIS

Rihanna's magazine advert involves a close up of Rihanna, where there is large focus on her face, this immediately attracts her fans attention, because they can easily recognise her face, which therefore I assume, may boosts the sales of her album as in our modern society, keeping up to date is crucial, especially with Rihanna's demographic target audience of the female gender from as young as 11. The uses and gratification theory of the integration and social interaction approach suggests that identifying with others, and gaining a sense of belonging enables one to connect with friends and society. So therefore, Rihanna's target audience especially in the age ranges of 11-17 (considered the peak of para social relationships with celebrities) may be interested to connect and interact with their friends

Rihanna's album name on the advertisement 'only girl in the world' suggests to me that it appeals to a mass market, of girls all over the world, however it can be identified as a niche market due to the fact it is appealing to mainly girls.

There is valuable information included on the advertisement, for example the release date. The use of the text, applying it to the uses and gratification theory of the information approach the audience may use this to satisfy their curiosity, and gain a sense of security (for example exclusion from peers) through this knowledge

The largest word is the album name 'LOUD' so it draws the viewers attention to the album name, then the second largest word Rihanna which draws the eye there, then they'll read the rest of the poster. This boost sales

Conventions

♫  Song/Album title - Evidently the album title 'LOUD' has been included on the advertisement

♫ Visual links to the video - The image that has been used of Rihanna is similar to exactly how she is presented in her music video 'only girl in the world', as she also has bright red hair in her music video, and her make up is practically the same.

♫ Condensed information is present 

♫ Release Date - 'November 16 2010' is very bold and stands out, to reveal to the audience the date they can purchase the album. The text 'coming' suggests that it is quite scarce, according to the Elaboration Likelihood of the Peripheral Route, it suggests that if the audience perceive that the product is scarce, they are more likely to be persuaded to purchase it.

♫ Artist name - Evidently 'Rihanna' is presented on the advert, however her name is written smaller compared to the album name and the release date. I believe that she is such an established artist in the music industry that her face alone allows the audience to identify her with, therefore her name being present is unneeded, and doesn't require that much attention from the audience.

♫  Where it is available to purchase - Unfortunately I cannot see where the album is available for purchasing the album. However the small text at the bottom may be that piece of information

 

♫ Song/Album title - The title of Chris Brown's album is 'Fortune' which is written in symbols

There is a small printed snapshot of his album cover 

Strangely the Release date is not present. However as a follower of Chris Brown on the social networking site 'Twitter' I can recall Chris Brown constantly informing us (his fans) about the release date of his album.

Artist name - Chris brown is written in small font compared to the album name

Record Label Logo - The record label logo is printed on the bottom right hand corner on the page

Website (official artist site)

Promotion of Chris Browns Album Fortune (http://en.wikipedia.org/wiki/Fortune_(album))

From reading this piece of information I found on Wikipedia it is clear to me that there are various promotional deeds a celebrity has to accomplish besides photographic advertisements. Such as performances, appearances, moreover there were projected images on the stage backdrop, and BMX bike of Chris’s stunts on stage. This further widened my knowledge, why some magazine advertisements are not as n depth as they could be. I am assuming this is because they have to perform various promotional activities, so therefore the artist themselves personally inform their fans.

The main image on the page is of the artist Jessie J, it takes up the entire single spread page. Jessie J is looking directly towards the camera, with her face positioned straight. She is holding her hands stabilized to the two sides of her temples and she is expressing her mouth in a shocked/disgusted manne

Jesse J’s makeup is all black and moody which links well with the genre she portrays which is R&B.

‘Jessie J’ has been presented in the centre of the page in gold it looks reflective almost like jewellery, this potentially connotes her wealth.

Underneath Jessie J’s album title has been presented in white, italics font which is less noticeable than her name. This may have been done so that her fans recognise her name easier, and therefore more persuaded to buy her album.

There I reference to a previous well sold record of Jessie J, which entices the reader and makes them feel intrigues.

At the bottom of the page there is reference to Jesse J’s website which makes it simple and accessible for the reader, to find out more information due to modern technology that is used in today's society.

Running throughout the advertisement is a clear colour scheme of black, gold and white making it look professional and appealing

Inspiration

I hope to be implementing as many conventions mentioned above.

Magazine Advert Secondary Research

http://www.slideshare.net/mccabekat/media-studies-theory-for-as-and-a2#btnNext

I had a look at this slide share, and it made me understand the theory of media in a bit more depth. I will be applying more theories into my work.

Advertising is a form of communication for marketing used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering.

 http://en.wikipedia.org/wiki/Advertising

Conventions of magazine adverts are:

Song/Album title

Visual links to the video - Intertexuality

Reviews (Newspaper, Music press, Celebrities/DJ's-Trend Setters)

Condensed information on content

Release date

Artist name

Where it is available to purchase (iTunes, HMV, Amazon)

Record Label Logo

Website (official artist site)

I will be implementing as many conventions as I believe I can replicate, in order to increase the authenticity of my magazine advertisement.

Final Album covers and Audience Feedback

FINAL

                               FEEDBACK

Front Cover
Evidently from my audience feedback ... 
Positive points 
Evidently from my audience feedback it presented to me that the majority of my target audience felt that the close up image of the artist 'Lola Cruz' was very attractive, and moreover they felt that her eye contact attracted them to the album especially.  I am happy with my results, due to the fact that my close up of Temi was effective, and drew them to the cover.
Some of my target audience revealed that the font I used went well with the genre, (R&B/Soul) I am happy with this because it shows that I have followed the conventions of an R&B/Soul album cover, therefore allowing them to identify the genre quite easily.
One of my feedback was 'simple yet effective', I am pleased with this because I did not overcomplicated my album cover on purpose, because from my secondary research of album cover presented very simplistic album covers especially the portrait based covers. I was inspired by these covers, and therefore replicated the conventions used.
Negative Points
I received no negative points
Back Cover
Evidently from my audience feedback ...
Positive points
'Colours don't clash with the front cover'
'Positioning of song titles very nice'
'Stands out against white background'
I am pleased with my feedback, as my target audience did not believe that my colour schemes clashed, this is effective, as it suggests that they are of one product, and therefore are similar.
Some thought that the positioning of my song titles were 'mnice' I am pleased with my results.
They believed that Temi stood out well against the white background, therefore the feedback from my primary research suggesting that my artist should be placed against a white background, was valuable in terms of capturing what my target audience would be attracted to
Negative Points
It is clear that from the feedback, my target audience suggested that I include the Logo of the record label as it lacked authenticity. I will be including the Logo, which I will be locating from Google images.

Editing after the feedback

Audience Feedback Inside covers

Evidently from my audience feedback ...

Inside (left)
Positive points

Evidently from my audience feedback it presented to me that the majority of my target audience felt that the colour scheme of the red title 'stranger' and the red colour of Temi's hair was very effectual. I am pleased with the results, as I purposely included the colour red to connote love, which clearly relates to the lyrics of the song stranger, which is present on the cover.

I am happy that the majority of my target audience could read the lyrics on the cover. 'Lyrics are very clear' 'lyrics stand out' I am extremely happy with my feedback because it is very important that my target audience can read the lyrics on the cover, and if they couldn't there will be no point.

Inside (right)

Evidently from my audience feedback It is clear that my target audience believe that 'Lola Cruz' is 'pretty' has 'perfect skin', 'beautiful'. To some degree her 'prettiness' to some degree of traditional representation that her display is passive and objectified for the male gaze regardless of her audience. However due to the re-appraisal of feminist values, where they began to assert their right to be sexually attractive. Temi is shown as attractive, which can also be an opportunity for the female gaze, this reveals that in a way I am conforming to codes and conventions of R&B digipaks, as I am arguably representing the artist for the male gaze, however I am challenging the codes and conventions of the R&B genre in relation to female artists where female artists are presented as subordinates, however 'Lola Cruz' is representing independence, which however conforms to the Soul genre, where 'girl power' is promoted.

Editing the Photos / Front cover / Back cover / Left Inser / Right Insert

Editing my album covers from raliat_x

http://www.slideshare.net/raliat_x/editing-my-album-covers 

Selecting the photos

I like this close up because Temi has 100% eye contact with the audience  this creates a sense of involvement between the audience, and the album cover. Temi achieved the seductive look in her eyes, this is beneficial because the majority of my target audience suggested that this was the facial expression they expect to see in an R&B/Soul genre album cover.

I believe that the 'cheek piercing' and the 'nose piercing' conforms to the stereotypical conventions of the R&B genre, due to the fact that the artists always promote their jewels. Silver often connotes wealth, which is also the qualities of an artist. Unfortunately you can see a lot of imperfections on her face, so therefore if I decide to use this shot, I will edit this picture, possibly I will use the 'air brush' tool to give her a flawless look.

I like this subtle high angled close up of Temi because yet again she has good eye contact with the audience, which makes them feel involved and therefore may potentially be interested my album cover.

I believe that the close up, enhances Temis facial expressions, which is beneficial in a Portrait Based album cover, which I will be implementing. As my chosen colour scheme involves the colour white, this is why she is wearing white, to promote innocence, and also due to the votes from my questionnaire.

I like this medium close up of Temi, for many reasons,

Firstly I like  the body position of Temi because she is 'flaunting' her outfit, by positing her body away from the camera whilst raising up her shoulder. The idea that she is flaunting her outfit is a common convention in especially R&B album covers, (evidently from my secondary research). In contrast Temi has her face tilted towards the camera whilst engaging the audience with her excellent eye contact, moreover Temis facial expression is very seductive, which according to Laura Mulvey Temi is an object for the Male Gaze. However due to the movement of feminists where they began to question their purpose in the media, Temi can also be identified as an object for the Female Gaze, where other females can look up to her. 

The silver background connotes wealth and glamour which are very common characteristics in especially the R&B genre. Moreover, the silver background enhances her brown skin, which therefore makes her stand out.

To conclude I will be definitely using this shot for the front cover of my album because of all these characteristics.

Applying theory into this image, it has been said that female stars must be glamorous and attractive, therefore they are seen as 'eye candy' to appease the male gaze of the male audience,

have 

I like this medium close up of Temi because she has no direct eye contact with the audience, which relates to the name of her album 'stranger', this is beneficial because the audience will perceive her as a stranger, because she has no involvement with the audience.

The use of the white background, allows Temi to stand out and be the main focus towards the audience.

I like this medium shot because Temi has excellent eye contact with the audience, therefore it may make them feel more involved.

I like the fact that Temi stands out from the white background, therefore she is the main focus towards the target audience.

I like this medium shot of Temi, because Temi once again has excellent eye contact with the audience Temi has her face tilted towards the camera whilst engaging the audience, in addition, Temis sorrowful facial epxression, relates to the narrative of my music video, where she is sad, and hopeless. This is beneficial for the audience to relate to her, and engage empathy towards her. Therefore beneficial for the uses and gratification theory/

I will not be using this high angled shot of Temi because there is a shadow on her face,and this will be extremely difficult to photo shop to remove the shadow

Similarly to the image above there is also a shadow on her face, so therefore I will reject the use of this image in my task